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If you want your company’s brand identity to be consistent and well-coordinated, you need a skilled graphic designer. These days, having a strong brand identity is crucial to the success of your business. Your website, social media, brochures, store signage, and packaging must work together to create a cohesive image that resonates with your customers. However, if you don’t have the design skills yourself, outsourcing your graphic design needs is the way to go.
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If you want your company’s brand identity to be consistent and well-coordinated, you need a skilled graphic designer. These days, having a strong brand identity is crucial to the success of your business. Your website, social media, brochures, store signage, and packaging must work together to create a cohesive image that resonates with your customers. However, if you don't have the design skills yourself, outsourcing your graphic design needs is the way to go.
The role of a graphic designer is to prepare visual presentations by designing art and copy layouts. They gather a client brief and visual information to plan design concepts, illustrate concepts by designing rough layouts of art and copy, and obtain approval of design concepts before preparing the final layout. Graphic designers are commonly used for corporate design, editorial design, advertising, web design, product design, and signage.
In recent years, graphic designers in the Philippines have caught up with the emerging trends and technologies. Filipinos have a Western design sense that is clean and modern, making them an excellent choice for outsourcing graphic design work. Graphic design is also one of the most in-demand occupations for small and medium-sized businesses, and it’s a role that is exceptionally well suited to offshoring.
In 2017, there were 4,100 graduates in the field of Fine and Applied Arts, and this number is expected to steadily grow in the coming years. Graduates in this field are highly employable as they have been immersed in actual projects during their internships with various companies, a requirement to finish their degree. Furthermore, there are graphic designers who are graduates of certificate or diploma courses from specialty creative design schools and institutions. These specialty schools offer extensive courses in Advanced CSS, Advertising Creatives, Design Capstone Project, Advertising Design, After Effects, among other courses relating to graphic design. There are three broad levels of graphic designers based on their years of experience: Junior, Intermediate, and Senior.
Commonly used tools by graphic designers include Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. Some companies may require experience in using Corel DRAW tools, but this is less common among local graphic designers. These tools are also commonly used for web design: Dreamweaver and Visual CSS tools.
When outsourcing graphic designers in the Philippines, keep in mind that it usually takes 4-6 weeks to hire a graphic designer. Communication skills may vary, so it's important to assess their conversational English skills. Graphic designers are individual contributors but are used to collaborating with a team for a project. They usually report to a lead graphic designer, marketing manager, or a project manager. To assess the proficiency of a graphic designer on a particular tool or platform, it's recommended to have them complete a practical test, in addition to the interview and portfolio review.