Outsource Your Digital Marketing Services to Achieve Business Growth

Discover the Benefits of Outsourcing Digital Marketing Services

Are you looking to learn more about outsourced digital marketing services and how to partner with an online advertising company to grow your business? You’ve come to the right place.
The role of a digital marketing team is multifaceted, encompassing diverse areas such as content planning, creation, and distribution, traffic generation, and analysis. Finding and hiring professionals locally with these specialized skill sets can be a daunting task. Additionally, even if you find the right people, their high demand often translates to exorbitant fees. This makes it nearly impossible to build the entire team you need, leaving very little capital for other growth strategies.

Fortunately, there are countries where digital marketing talent is more readily available and at a much lower cost. In the , for example, you can hire an entire marketing team for the same cost as a single local marketing professional, or perhaps even less. Hiring someone full-time offshore can be more cost-effective than outsourcing jobs to freelancers on a project basis. The savings you gain from outsourcing your digital marketing services to a team in the can be reinvested into your next marketing campaign, helping you to scale and achieve your business objectives.

Offshoring Solves the Digital Marketing Challenge

One of the most significant advantages of offshoring is the ability to cover social media management 24/7. Customers expect instantaneous replies on social media, and it's impractical for one person to manage. By offshoring your digital marketing team, you can hire more professionals to work around the clock, sharing the load and providing excellent customer service. For the same cost as hiring one local social media manager working Monday to Friday, you could run a 24/7 rotating roster offshore.
But, that's not to say you should abandon your onshore team. Onshore professionals can collaborate with the offshore team to achieve the desired results.

Digital Marketing Roles that Can Be Outsourced

Almost every role on a digital marketing team can be outsourced. Since digital marketing is a primarily online operation, it's convenient to hire an offshore team. Some of the common roles that can be outsourced include:
Digital Marketing Manager
Content Marketing Manager
Copywriter
Content Writer
Proofreader
Email Marketer
Search Engine Optimization (SEO) Specialist
Search Engine Marketing (PPC/SEM) Specialist
Marketing & Data Analyst
Social Media Marketer
Social Media Manager
Content Moderator
Media Planner and Buyer
CRM Administrator
Web Designer/Web Developer
Graphic Designer
Photo Editor
Video Editor
Industrial Designer
UX Designer
3D Modeling Designer
Animator.

Effective Offshore Digital Marketing Team Structure

Starting with a Small Team

The key to building an effective offshore digital marketing team is to start with a group of specialists, rather than a single generalist. By beginning with one to three offshore specialists, you can encourage team collaboration and brainstorming, leading to innovative problem-solving. These specialists should report to a senior Digital Marketing Manager at home, who can oversee their work and guide them in the marketing style and voice of your business.
Employing a team of specialists with defined roles as part of smaller team units can deliver a range of benefits. When all team members are in the same offshore location, it's easier for each team unit to work with other subspecialties, enabling you to move projects forward and meet your objectives more efficiently. In addition, by hiring a senior professional with more experience, you'll benefit from greater expertise and increased efficiency.

Offshoring for Specific Roles

It's a good idea to hire offshore for repetitive, labor-intensive roles, as costs are much lower. By keeping your headcount costs low in this way, you can afford to pay a little more for onshore employees who work on thinking, strategy, and planning. These individuals will be the most familiar with your marketing goals, brand identity, style guidelines, and other factors critical to the success of your digital marketing efforts.
As you grow your team, your senior offshore specialists can become mentors and managers for new team members. This will enable you to expand and grow your team, eventually allowing you to employ more junior roles.

Subspecialty Teams

To make the greatest impact on your business, you'll need to consider a range of subspecialty teams. One of the most important of these is your offshore content marketing team, which can include:
A Content Marketing Manager who leads the team and works towards the strategy set by the onshore Digital Marketing Manager
A Copywriter/Content Writer who produces all the written content for the marketing team
A Graphic Designer who ensures that your brand's visuals are consistent across all platforms and creates custom artwork for promotions and product images
When it's time to expand your content marketing efforts, you may need to bring in additional team members, including local Photographers and Videographers to create brand imagery and product photos. Supporting roles such as Photo Editor, Animator, and Video Editor can be easily offshored to save on costs. Finally, as your content production volumes increase, you may need to add roles such as Web Designer/Web Developer, Proofreader, and additional Copywriters, Content Writers, and Graphic Designers to keep up with demand.

Optimizing Your Offshore Digital Marketing Team

Offshore Search Engine Marketing Team

To maximize the benefits of search engine marketing, it is best to divide your team into two specialized groups: the organic search engine optimization (SEO) team and the paid ads team (SEM/PPC). While they work together, each group has its own specific focus.

If your website is not generating as many sales as you would like, an SEO specialist and copywriter can help target customers to find your business online. SEO specialists have the ability to understand your customers' mindset and choose the most relevant keywords.

For faster results, a team of SEO specialists can work together to optimize your website if it has hundreds of products. On the other hand, paid ads appear at the top of search results, making them an effective way to put your business front and center for customers who are in a hurry. SEM specialists determine the best placement for your ads to increase conversion rates.

In addition, SEM specialists use retargeting campaigns to capture more sales. These ads target customers who have visited your website but haven't made any purchases yet. The SEM team can also collaborate with the Social Media Marketing team to place retargeting ads on your customers' Facebook and Instagram feeds.

Your team will produce analytics and conversion reports to monitor your results, and a specialized Marketing & Data Analyst can handle this task if necessary.

Organic SEO Specialists, SEO Copywriters, Marketing and Data Analysts, SEM/PPC Specialists, PPC Ads Copywriters, and Marketing and Data Analysts are some of the members of an offshore search engine marketing team.

Offshore Social Media Marketing Team

Social media platforms are a rich source of customer acquisition and sales. That's where your Social Media Marketer can excel. This is one of the most popular outsourced digital marketing services. Social Media Marketers are experts at planning and executing social media campaigns, launching new products, and keeping your brand top-of-mind for your customers.

There is usually one senior Social Media Marketer, who is supported by a team of up to 10 Social Media Managers and Content Moderators.

Social Media Marketers work with Copywriters, Content Writers, and Graphic Designers to create text and visuals for social media posts. They also collaborate with SEM specialists on retargeting ad strategy and content.

Social Media Managers are responsible for uploading and scheduling content for posts, responding to customers' comments and direct messages, and moderating your groups and forums. Dedicated Content Moderators can be employed if demand allows.

Monitoring social media engagement can be a full-time, high-pressure job. It pays to have a team working on a rotating roster to share the load.

Growing Your Team

As your business grows, it is easy to expand your Digital Marketing team, either gradually or quickly. We recommend starting with offshore roles that offer the greatest returns and adding more people as your business needs change.

If you are unsure where to start, ask our team to suggest a basic Digital Marketing team structure that has worked for similar clients.

Challenges Faced by Offshore Digital Marketing Teams

While Filipinos are known for their exceptional English proficiency, your team may require additional language training for local jargon. This will help Copywriters and Social Media Marketers sound more natural in their writing and social media interactions with customers.

The same language considerations apply to SEO/SEM keywords. For example, a "thong" has a very different meaning in American and Australian English. Therefore, your team must target the correct local keywords if your business is in the footwear or lingerie industry.

Consider Time Zone Differences for Offshore Social Media Teams

When building an offshore team for social media management and content moderation, it's essential to consider time zone differences. For instance, if your business is based in the US and your customers are most active on social media in the afternoon and evening, you'll need to plan your offshore team's roster accordingly.

A good offshoring provider will set you up with a team that can work whatever hours you need them to, so the time zone difference should never be a factor. However, keep in mind that the time difference can work in your favor. When your US staff are finishing their workday, a team based in Manila, for example, will be starting their day, allowing them to take care of your customers while your US team sleeps.