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Outsourcing digital marketing services to experienced professionals in the offshore environment is a cost-effective and efficient way for businesses to boost their online presence. Digital marketers play a critical role in planning and executing marketing campaigns that help increase audience engagement, generate leads, and enhance brand visibility.
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Outsourcing digital marketing services to experienced professionals in the offshore environment is a cost-effective and efficient way for businesses to boost their online presence. Digital marketers play a critical role in planning and executing marketing campaigns that help increase audience engagement, generate leads, and enhance brand visibility.
Digital marketers, also known as digital marketing specialists, digital merchandisers, online advertising specialists, web marketers, and digital advertising specialists, are experts in developing and organizing marketing strategies and campaigns for online platforms and devices. With the expected growth of the global digital marketing industry to $151.8 billion by 2027, businesses need to identify ways to hire quality digital marketers while keeping employment costs low.
Outsourcing digital marketing tasks to offshore digital marketers offers numerous benefits for businesses. For one, it provides cost savings of up to 70% compared to hiring locally, as offshore digital marketers can complete repetitive and time-consuming tasks for a fraction of the cost due to lower living costs in the offshore location. Secondly, outsourcing increases output efficiency and quality levels as onshore teams can focus on higher value, strategic work. Lastly, it provides business growth and scaling opportunities by allowing local teams to focus on increasing profits and business development opportunities while offshore teams support time-consuming tasks.
Successful digital marketers must blend creative and technical skill sets to create efficient and effective digital marketing strategies. These specializations require a general understanding of various digital marketing disciplines, such as social media platforms, marketing automation, search engine optimization (SEO), and marketing. In terms of qualifications and education, a degree or certificate in marketing, communications, or business administration with a major in digital marketing is preferred.
Digital marketers are classified based on their years of experience, ranging from entry-level or junior with less than two years of experience, intermediate with two to four years of experience, and senior with four or more years of experience.
Digital marketers rely on various systems and platforms to ensure efficient and effective digital marketing campaigns. Examples include WASK, Whatagraph, Semrush, HubSpot, Sendinblue, Mapify360, Mailchimp, Act-on, Emfluence, Pardot, Marketo, CAKE, Campaign-monitor, Textedly, ActiveCampaign, and Google Analytics.
To ensure that offshore digital marketers provide the best level of support for digital marketing services, businesses should ensure that their talent acquisition team in the offshore location knows the size of projects and plans that ideal offshore digital marketers will be working on. Recruiting as many digital marketers as required and hiring senior digital marketers to manage offshore teams can ensure streamlined communication and project updates effectively delivered to onshore teams.