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Are you struggling with your content writing? Look no further than the Outsourcing. Here, you can discover a pool of skilled English-speaking copywriters and content writers who can help grow your marketing team.
Traditionally, copywriters were limited to working in advertising agencies, public relations firms, and media companies. However, this is changing rapidly. Over the years, Manila has seen a surge in creative services agencies, with several global advertising and media firms establishing their regional headquarters here. Recently, many business process outsourcing (BPO) companies have also followed suit, offering creative process outsourcing (CPO) as part of their service portfolio, with copywriting as one of their core services.
While copywriters have been known to work on brochures, TV and radio commercial scripts, and print ads in the past, the demand for web copy has grown significantly in recent years. This includes social media messaging, content writing, and search engine optimization services.
Copywriters and content writers share several key traits, such as:
Superior command of the English language, especially in writing
Eye for detail, including grammar, sentence structure, and syntax
Creativity and imagination
Interest in emerging trends, popular culture, and advertising techniques
Proficiency in Content Management Systems (CMS)
In terms of experience, copywriters can be classified into three categories: junior, intermediate, and senior. Junior copywriters typically have 1-2 years of relevant work experience, while intermediate ones have 2-3 years. Senior copywriters, on the other hand, possess 3+ years of relevant work experience.
Copywriting and content writing can be accomplished with basic tools and systems. Microsoft Word and Google Docs are commonly used, and most copywriters use revision marks to facilitate the review process. Mid-to-senior copywriters are typically adept at using document templates and paragraph styles. They are also capable of quickly adapting to project management tools such as Asana and Trello.
WordPress is the most commonly used platform for web content management, while Flickr is a popular source for images used by web copywriters.
It takes around 4-6 weeks to hire a copywriter or content writer. Hybrid copywriters, those with digital marketing experience, are less common and may take longer to hire. Some companies choose to hire a good copywriter and train them in SEO and HTML editing as necessary. Additionally, some copywriters are freelancers who work remotely or from home. If you require them to work in an office, expect to pay a higher rate as they may factor in transportation fees in their asking salary.