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As your social media following grows, moderating your page’s content becomes increasingly time-consuming. Your customers are using social media around the clock to contact your business, post comments, send direct messages, and share photos. However, the cost of employing content moderators onshore is often prohibitive, leaving you in a difficult position. One simple and affordable solution to manage the constant stream of posts is to outsource content moderation and hire a skilled content moderator in the .
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As your social media following grows, moderating your page’s content becomes increasingly time-consuming. Your customers are using social media around the clock to contact your business, post comments, send direct messages, and share photos. However, the cost of employing content moderators onshore is often prohibitive, leaving you in a difficult position. One simple and affordable solution to manage the constant stream of posts is to outsource content moderation and hire a skilled content moderator in the .
A content moderator’s role is to maintain the reputation of your business, promote a strong and positive community for your brand, and protect your social media page’s users from inappropriate content or harassment. They reply to customer questions on your social media posts, blogs, and forums, use software to monitor content for certain words or image types, and make human judgments about the content. Content moderators also determine if a user’s post meets the guidelines of the platform and the group, remove offensive posts, offensive language, and spam comments. The types of user-posted content that content moderators review include Facebook posts and comments, Instagram images and text, YouTube videos, forum posts, product or service reviews, shared or linked articles in social media posts, and blog comments.
A skilled content moderator in the knows how to defuse a cranky customer tactfully and respond to negative reviews in a way that could resolve the situation as a win for your business. They make judgment calls on which images and comments deserve to be deleted for violating the platform’s rules or the page’s rules. The role of content moderator takes a special type of resilient person who can handle the challenging content dilemmas and make tough decisions about banning inappropriate users. Content moderators are categorized into three levels, based on years of experience: Junior, Intermediate, and Senior.
A content moderation strategy combines human-powered and automated systems of moderation. There are several software programs that help content moderators to find and highlight content that might be inappropriate. However, the technology isn’t perfect, so the process still needs human judgment.
When planning to hire a content moderator in the , it’s best to start with a team rather than just one person. A team helps you manage the 24-hour nature of social media with a 24-hour roster, and senior moderators can help with tricky content decisions and teach junior moderators. Companies usually conduct their own content moderation training. The indicators of a good content moderator are exposure to various social media channels, actively engaging with online communities, understanding the importance of attention to detail, and multitasking effectively. The volume of content to be processed daily determines whether content moderators may be part of a team reporting to a Lead Moderator or Webmaster. It takes 4-6 weeks to hire a content moderator in the , and fresh graduates or those at college level can perform well in this role.