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Outsourcing telemarketing services to the Philippines is a wise choice for any company looking to provide an exceptional experience for its customers. The Philippines is renowned for its friendly culture and excellent English skills, making it a natural choice for telemarketing services. The call center industry in the country began with outbound sales support and customer service voice call transactions and has since expanded to become one of the best hubs for offshore call centers across a range of industries.
Several industries are well suited for telemarketing, including financial services, credit cards, insurance, utilities, telecommunications, internet service providers, FMCG, wine sales, charities, fundraising, marketing research, and lead generation. The reason why outsourced telemarketing services work so well is that telemarketing skills are highly transferable. With basic training about specific products and services, experienced telemarketers can hit the ground running because they have already mastered the process of engaging customers in a sales conversation.
Traditionally, telemarketing has been focused on cold-call sales. However, these days, most businesses choose to focus on warm leads instead, which leads to significantly higher conversion rates. Telemarketers have about 30% conversion rates when they call warm leads, compared to only 2% when they call cold leads. Warm leads are customers who already know about your business, are in your target market, and have likely bought something from you before. Achieving a 30% conversion rate for telemarketing increases your return on investment, which means more profit.
Good telemarketers have exceptionally fluent English skills. A university qualification is not necessary to provide good telemarketing services in the Philippines. As long as a candidate has solid English communication skills and a strong aptitude for sales, they can be successful in the role. The experience levels of telemarketers are classified as junior (less than 1 year of relevant experience), intermediate (1-3 years of relevant experience), and senior (3+ years of relevant experience).
The most important tool for telemarketers is a company’s customer relationship management (CRM) software. The CRM stores a wealth of data about existing and potential customers and allows the team to keep a record of every customer interaction. Employing an outbound dialer can also maximize productivity. This computer program dials multiple numbers at once and connects the telemarketer when one of the numbers picks up.
Hiring a telemarketer in the Philippines takes a minimum of 5 weeks. A telemarketer’s sales skills are transferable to any industry, so employers do not have to be concerned if a candidate has not worked in their particular industry. An experienced telemarketer can adapt quickly to the sales processes of any business. Employers should focus on hiring someone based on their personality and great attitude, which are important elements that cannot be taught, and then train them in the specifics of their industry and services. Employers must allocate time to properly train telemarketers on the details of their products and services to achieve excellent results. Employers who require an expert in their particular field may have to take more time to find the right local person who may expect a higher salary. Starting with telemarketing services may also take longer for companies who are new to the process or who have never outsourced their telemarketing before. They may need to spend time researching and vetting potential telemarketing service providers to find one that is reputable and has a proven track record of success. Additionally, they will need to invest time in setting up the necessary infrastructure and technology to support the telemarketing efforts.
However, despite the initial investment of time and resources, outsourcing telemarketing services can offer numerous benefits to companies. For example, it can allow them to focus on their core business functions and leave the sales and marketing to the experts. It can also help them to reach a wider audience and generate more leads and sales than they would be able to on their own.
Overall, while it may take some time and effort to get started with telemarketing services, the benefits can be well worth it for companies looking to improve their sales and marketing efforts. Proper training and support for telemarketers is crucial to achieving success, but with the right approach and mindset, outsourcing telemarketing can be a valuable investment for any business.